If you have spent any time planning a trip to Kyushu, or even just browsing Japanese pop culture, you have likely encountered a black bear with rosy red cheeks and a perpetually surprised expression. This is Kumamon, the official mascot (and Sales Manager!) of Kumamoto Prefecture. For families traveling to Japan, he isn’t just a logo; he is a superstar.
Meeting Kumamon in person is often high on the bucket list for children visiting the region. Unlike theme park characters that might be hard to pin down, Kumamon has a dedicated “office” in the heart of Kumamoto City where he works, greets fans, and performs on stage. However, because of his massive popularity, simply showing up doesn’t guarantee a meeting.
This guide will walk you through exactly how to visit Kumamon Square, navigate the schedule, and ensure your kids get a glimpse of Japan’s most famous yuru-chara (mascot character). Before we dive into the specific logistics of the bear himself, if you are looking for a broader overview of what else the city has to offer, we highly recommend reading our pillar guide: The Ultimate Guide to Kumamoto with Kids: Nature, Volcanoes & History.
Who is Kumamon and Why is He Famous?
To understand the excitement at Kumamon Square, it helps to understand the phenomenon. Created in 2010 to promote the opening of the Kyushu Shinkansen, Kumamon was designed to attract tourists to Kumamoto. He was wildly successful—far beyond anyone’s expectations.
Unlike many mascots that are cute but passive, Kumamon is known for his mischievous, energetic, and sometimes clumsy personality. He appears on everything from snack packaging to airplanes. For kids, he is a funny, lovable character that transcends language barriers. Visiting his “office” adds a layer of magic to the trip, turning a marketing icon into a real friend they can see and wave to.
What Exactly is Kumamon Square?
Kumamon Square is located on the first floor of the Tetoria Kumamoto building (part of the Tsuruya Department Store complex) in the city center. It serves as the main hub for Kumamon’s activities.
It is important to manage expectations: this is not a large theme park. It is a relatively compact space, essentially a visitor center, but it is packed with charm. The facility is divided into a few key areas:
- Sales Manager’s Office: This is where Kumamon “works.” When he isn’t there, kids are allowed to go into his office, sit in his chair, and take photos at his desk. It’s a fantastic photo opportunity.
- The Stage: A small performance area where the scheduled shows take place.
- Cafe and Shop: A place to buy Kumamon-themed lattes, snacks, and exclusive merchandise that you can’t find elsewhere in Japan.
Because the space is indoors, it is a perfect activity for escaping the summer heat or a rainy afternoon. However, the limited size means capacity is strictly controlled during performance times.
The Kumamon Stage Show: What to Expect
The highlight of a visit is, of course, seeing the bear himself. Kumamon is not at the square all day; he has a busy schedule appearing at events across the prefecture. He typically is at Kumamon Square for specific time slots, usually once or twice a day (often around 11:00 AM or 2:00 PM, though this varies).
The show usually lasts about 30 minutes. It is high-energy and very interactive.
- The Entrance: Kumamon usually makes a grand entrance, interacting with the crowd as he walks to the stage.
- Dancing: He almost always performs his signature “Kumamon Taiso” (Kumamon Exercise) dance. It’s catchy, and kids are often encouraged to dance along.
- Interaction: Depending on the day, there might be a quiz, a skit, or a seasonal presentation. Even if you don’t speak Japanese, the physical comedy is universally funny.
Critical Logistics: How to Get Tickets
In the past, you could sometimes just line up to see Kumamon. However, due to his enduring popularity and the return of international tourism, a lottery system or advance reservation is frequently used for the stage shows, especially on weekends and holidays.
Checking the Schedule
The first step is checking the official Kumamon Square website. The schedule is released in advance (usually a month prior). It will tell you:
- Which days Kumamon is present.
- The specific times of the stage shows.
- Whether the “Sales Manager’s Office” is open for viewing.
The Lottery/Reservation System
For stage shows, do not assume you can walk in.
- Advance Application: You may need to apply via email or a web form weeks in advance for specific dates.
- Day-of Tickets: sometimes, if the show isn’t fully booked, they distribute numbered tickets at the venue before the show starts.
- Viewing from Outside: If you miss out on a ticket to enter the main stage area, there is often a glass wall or a designated standing area outside the main zone where you can still see him, though the view might be partially obstructed.
Parent Tip: If you cannot get a ticket for the show, don’t despair. You can still visit the Square when the show isn’t happening. Your kids can explore his office, stamp a souvenir book, and buy a plush toy. It is still a fun stop.
Combining Kumamon with Other Kumamoto Sights
Kumamon Square is centrally located, making it easy to combine with other major attractions. It is situated right near the Torichosuji tram stop, which is the heart of the city’s shopping district.
Kumamoto Castle
Just a short walk or tram ride away is the city’s most famous landmark. After getting your fill of kawaii culture, head over to the castle for some history and ninja fun. The castle grounds are vast and great for letting kids run around. For a detailed breakdown of navigating the castle grounds with a stroller and finding the “Omotenashi Bushotai” (samurai greeters), read our guide: Kumamoto Castle with Kids: History, Ninja Guides & Accessibility.
Shopping Arcades
The Shimotori and Kamitori shopping arcades are right next to Kumamon Square. These covered pedestrian streets are stroller-friendly and packed with restaurants, cafes, and drugstores. It is the perfect place to grab lunch before or after the show.
Getting There: The Journey is Part of the Fun
If you are traveling to Kumamoto from other parts of Kyushu, the journey itself can be a highlight for train-loving children. Kyushu is famous for its “Design & Story” trains.
One of the most popular trains for families connects Kumamoto to the Aso region. The “Aso Boy!” train is legendary for having a dedicated car filled with ball pits and family seats, and it is covered in “Kuro-chan” (a dog character) illustrations. If you are planning to head out to the volcano area after meeting Kumamon, this is the way to do it. Learn more here: Riding the “Aso Boy!” Train with Kids: Seats, Bento & Ball Pit Guide.
Where to Stay and Extend Your Trip
While Kumamoto City is great for a day or two, the wider prefecture offers incredible nature experiences that are very different from the hustle of the city center.
Aso Farm Land
If you have time to venture out of the city, we highly recommend heading toward Mount Aso. There is a unique resort there that feels like living in a cartoon village. It features dome-shaped individual houses and massive outdoor health playgrounds. It is widely considered one of the best family accommodations in Kyushu. You can read our full review here: Aso Farm Land Guide: The Ultimate Family Stay in Kumamoto’s Dome Hotels.
Takachiho Gorge
Technically in Miyazaki prefecture, Takachiho is easily accessible from Kumamoto (often easier than from Miyazaki City). It is a mystical place where you can row boats through a volcanic gorge. It’s a bit more of an adventure, but doable with active kids. Check out our guide: Takachiho Gorge Day Trip from Kumamoto with Kids: Complete Family Guide.
Practical Tips for Parents Visiting Kumamon Square
- Arrive Early: Even if you have a reservation, arriving early lets you browse the shop without the post-show crowds.
- Strollers: There is space to park strollers near the entrance, but the shop area can get tight. It is often easier to babywear if you have an infant.
- Merchandise: The shop sells “Square Exclusive” items. If you see something you like, buy it here. You won’t find the exact same design at the airport or station shops.
- The Cafe: The latte art features Kumamon’s face and is highly Instagrammable. They also serve local Kumamoto milk and fruit juices which are high quality and kid-friendly.
Planning Your Itinerary
Meeting Kumamon is usually a half-day activity at most (1-2 hours including the show and shopping). To see how this fits into a broader trip across the island, including stops in Fukuoka and Beppu, take a look at our itinerary suggestions: 7-Day Kyushu Family Itinerary: Fukuoka, Beppu, and Kumamoto by Train.